If you’re old enough to keep in mind Kesha’s “Tik Tok,” you may not really “old” by the standard definition-the song only came out in 2009-but you’re probably still too old to know regarding the other TikTok, the app the exact same name. Teenagers and younger people are the primary users of the application, which can loosely be identified as a social network for amateur music videos (users can make their own as well as just watch everyone else’s). If you know regarding it whatsoever, it might be by its former name, Musical.ly. Why is it called something else now? What distinguishes it from the other apps that teens are obsessed with? Is it worthy of a billion dollars? And are amateur music videos any good? The answers to those and more questions can be found below in this self-help guide to TikTok.
What was Musical.ly, and why did it change its name to TikTok?
Musical.ly launched in 2014 (it absolutely was founded by Chinese entrepreneurs Alex Zhu and Luyu Yang) and gained a passionate userbase on the next few years; in November 2017 it had been acquired by ByteDance, a Beijing-based media and tech company, for a reported $1 billion. At that time, ByteDance already owned a similar app, TikTok, that had launched in China in 2016. Musical.ly and TikTok were both popular, but each reigned around the entire world, based on Reuters-the former within the Americas and Europe with 100 million monthly active users (who called themselves “Musers”-it’s unclear if this name will survive), as well as the latter in Asia with 500 million the exact same. In reality, Tik Tok Video Download was also probably the most downloaded iOS app inside the first quarter of this year, per consumer research. ByteDance’s decision to take the two apps together as you product was a move toward efficiency, as well as the company told Reuters it decided that TikTok “better reflects the breadth of content created on our platform that extends beyond music to comedy, performance art and a lot more.” So, during early August, TikTok absorbed Musical.ly-all user accounts and videos were transferred to TikTok, and the app formerly called Musical.ly ceased to exist. (Due to China’s restrictive internet rules, TikTok remains a standalone app there, where it is by the name Douyin and contains over 300 million monthly active users.)
What else changed if the app became TikTok?
Not all so much! The update notes promised “new creator tools and interactive filters” as well as “bug fixes and satisfaction improvements.” Such as the cabability to post “reactions,” new filters, and background effects. Users were additionally promised usage of content from more countries and better personalized recommendations. And also, since digital mindfulness is all the rage right now, the newest app is able to warn users when they’ve been using it for longer than two hours.
In a video reviewing the brand new app, YouTuber LifeWithErick noted the old Musical.ly app indicated in profiles the number of videos users had on the site and just how many videos they had liked, features that disappeared with all the update. Your camera, the font, and the way drafts appear will also be different.
How long are TikTok videos?
Like the dearly departed app Vine, Musical.ly encouraged creativity within very specific limits. As opposed to the 6 seconds that defined Vine, on Musical.ly, and now TikTok, just a few seconds will be the magic number. That’s top of the limit for recording within the app, but users can string those clips together to create stories as much as 60 seconds long. Users also have the option of uploading longer videos that were not recorded within the app.
What do people do on TikTok? Is it all lip-synching?
Lip syncs were the original raison d’être of Musical.ly, nevertheless the app came to be known for more than just music. (“2017 will be remembered because the year Musical.ly transitioned from an app primarily for posting music videos to a kouuwb social-media and entertainment platform,” the Wall Street Journal wrote in November.) The choice to select the TikTok platform signifies that are only more true going forward.
Dancing is extremely big on the app, making sense given its musical roots, and so are other movement-based activities like gymnastics, cheerleading, and parkour. Comedy is large, though it’s often lip-sync-based comedy, which can be something better experienced than explained: Listed here is a video of a girl lip-synching towards the viral “catch me outside” clip from the episode of the Dr. Phil show that gave us rapper Bhad Bhabie. Also on the app, media companies like NBCUniversal and Seventeen host short “shows” which can be geared towards its young users. Basically, you can locate a little bit of everything there.