Sonic Corp., more commonly known as Sonic (stylized as SONIC), is the operator of an American drive-in fast-food restaurant chain based in Oklahoma City, Oklahoma, which is belonging to Inspire Brands, the parent company of Arby’s and Buffalo Wild Wings. Since September 5, 2018, there are 3,606 sonic menu with price in 45 U.S. states. In 2011, it was ranked 10th in QSR Magazine’s rankings of the top 50 quick-service and fast-casual restaurant brands within the nation (moving to 13th for 2015 and 2016). Recognized for its utilization of carhops on roller skates, the company annually hosts a competition to ascertain the top skating carhop in its system.
Although Sonic has operated because the early 1950s, Sonic Corp. incorporated in Delaware in 1990. It provides its corporate headquarters in Oklahoma City; the headquarters building features a dine-in Sonic restaurant in an adjacent building. Just before its acquisition by Inspire Brands, its stock traded on NASDAQ with the symbol SONC. Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2016 revenues were around $100 million with net income of $18 million.
Jr. Deluxe Burger from Sonic Drive-In.
The Jr. Deluxe Burger, a value menu item
Sonic’s menu includes hamburgers and French-fried potatoes, as well as onion rings, corn dogs, chili dogs and breakfast toaster sandwiches. Drink options include fizzy drinks, slushes, and milkshakes. Customers can combine various drinks and flavors to produce 1000s of possible drink combinations. Ice cream desserts include sundaes and floats.
At a standard Sonic Drive-In, a customer drives into a covered drive-in stall, orders through an intercom speaker system, and contains the food delivered by a carhop. Most drive-ins also provide patio seating, and lots of have drive-thru lanes.
History – Following World War II, https://www.storeholidayhours.org/sonic-drive-in-menu-prices/ returned to his hometown of Seminole, Oklahoma, where he became employed as a milkman. He made a decision to work delivering bread because bread had not been as heavy as milk. Soon afterwards, Smith purchased the Cottage Cafe, just a little diner in Shawnee, Oklahoma. Before long, he sold it and opened a fast food restaurant, Troy’s Pan Packed with Chicken, on the side of town. In 1953, Smith went in with an organization partner to get a five-acre parcel of land who had a log house and a walk-up root beer stand, already named the Top Hat. The 2 men continued with the operation of the root beer stand and converted the log house right into a steak restaurant. After realizing that the stand was averaging $700 per week in the sale of root beer, hamburgers, and hot dogs, Smith chose to focus on the more-profitable root beer stand. He also bought out his business partner.
Originally, Top Hat customers would park their automobiles anywhere on the gravel parking area and walk up to place their orders. However, on a trip to Louisiana, Smith saw a drive-in this used speakers for ordering. He suspected that he could increase his sales by controlling the parking and having the shoppers order from speakers at their cars, with carhops delivering the food to the cars. Smith borrowed several automobiles from a friend who owned a second hand-car lot to determine a layout for controlled parking. Also, he iygumq some so-called “jukebox boys” come in and wire an intercom system in the parking area. Sales immediately tripled. Charles Woodrow Pappe, an entrepreneur, chanced upon the Shawnee drive-in and was impressed. He and Smith negotiated the very first franchise location in Woodward, Oklahoma, in 1956, based on nothing more than a handshake. By 1958, two more drive-ins were built, in Enid and Stillwater.
Sonic Drive-In neon sign in the Oklahoma History Center
Upon learning that the Top Hat name was already trademarked, Smith and Pappe changed the name to Sonic in 1959. The new name dealt with their existing slogan, “Service with the Speed of Sound”. Following the name change, the very first Sonic sign was installed in the Stillwater Top-Hat Drive-In; this was the very first of three Sonics that would eventually exist in Stillwater. The sonic hours to transport the very first sign was demolished and renovated in May 2015. Although Smith and Pappe were being asked to help open new franchise locations, no real royalty plan is at place. The pair decided to acquire their paper company charge an additional penny for every Sonic-label hamburger bag it sold. The proceeds would then be split between Smith and Pappe. The first franchise contracts under this course of action were written, yet still no joint marketing plan, standardized menu, or detailed operating requirements were in place.